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Project
SEO Campaign
Project
SEO Campaign
Client
Business Post BD
Completion Date
Summer 2022-Spring 2023
BusinessPostBD is a courageous online news portal operated from Bangladesh. Their initial goal was to reach the maximum number of readers through search engines. They contacted VISER X to win over 1200+ mainstream online newspapers on the SERP.
Without any kind of active social channels, it was a solid responsibility to start from scratch. The challenge was to build a higher index value with dynamic content on the site. BusinessPostBD is expected to outrank many national news portals and a popular business news portal.
Updating the sitemap with fresh articles is a foremost duty for a dynamic website like a news portal. VISER X settled their main job for preparing intentional content, links, and sitemaps needed. Ultimately, the project command was getting the crawl faster to have quick raise in SERP.
SEO is inhabitable to boost news portal sites. Because news varies from one to another every day. So, you have to score more than preoptimize on-page content. In this case, VISER X had to mark all off-page SEO checklists. Proficient SEO experts got together and divided the work into multiple portions.
The SEO strategist team had extensive experience in featuring news portals on SERP. But, above everything, content marketing was a big deal. Driving a reader from one page to another page was quite tricky. VISER X called in their best digital marketing staff to inspect content elements.
Overall, noting the user behavior peripherals on top of the board, the campaign began at its maximum capacity.
To stay on top of the game, VISER X used the latest trends and technologies. Attractively, we rely on the premium softwares in our series of tasks. Those tools can compensate for each and every ever-changing demand in the growing industry.
Non-updated Sitemap: An Extra Pain
Since BusinessPostBD has never run a full fleshed SEO process for their site, VISER X started everything from a first perspective view. Enabling tons of page links in a natural way was the foremost task of this operation.
So, the team tried to link the most updated pages to make a list of areas easily identified by the crawlers. The next problem was the large content structure. It was impossible to replace anything like other static websites.
However, VISER X has merits in technical SEO knowledge that came in handy in this manner.
Other missed opportunities were tags and topic hubs. Inappropriate use of tags and internal links can result in reader dissatisfaction. To overcome the problem, SEO specialists must imply placements that can assure a proper navigation experience from a user’s end.
Pagination: A new Challenge
News portals are much different from traditional business websites. Hence, one of the challenging factors for BusinessPostBD is pagination. Pagination was required to have a balanced link for authority distribution. In this process, users have to spend fewer clicks to find more news related to the content.
But pagination has some bad aspects, as listed below.
The team used anchor links between multiple pages. Also, making unique URLs for pages was another complicated task.
Many SEO experts have the opinion that it’s bad for a site to have paginations. So, VISER X also considered alternatives to limit pagination to avoid bounce rate.
Lastly, the campaign had to align content relevancy and visual optimization in a row for the best outcome.
VISER X was committed to their workflow as always. Making the client site features on Google’s top stories was one of the visions. On-point optimization covered up the right backlinking process to bring up the conversion rate. Besides, handmade analytical tools gave the perfect measures in each step.
The project managers took the challenges seriously and later made a structure. They planned to optimize both link-based content and visual content. All the meta elements and keyword-centric URLs were frontloaded with target keywords.
Furthermore, additional tasks were assigned to the strategists. These are
BusinessPostBD demanded a fully functional SEO campaign, whereas VISER X hopped over each step required for it. In fact, that’s how thousands of clients from hundreds of countries praised our names in terms of offshore SEO agencies.
The optimization process began shortly. The VISER X digital marketer team has fixed six website optimization processes. They made a content structure for easy navigation. The stage included categories, tagging, and breadcrumbs to create a detailed sitemap.
The next stage included on-page SEO work to make SEO-friendly content. After that, the prior task is making the site operational with ensuring the content loading time. The team retained mobile-friendliness in the most friendly manner.
Later, they worked on content directories to build relevant links. Linking social concerns on the site increased their social interactions. And lastly, the optimization process ended by fulfilling the RSS feeds to index on Google News.
The VISER X team knew that the market is full of oversaturated content. So, they advised making high quality content. Besides, they created a special sitemap with subpages containing freshly published articles. So, they must update the sitemaps frequently within every two days.
Further, BusinessPostBD required a lot of internal linking, which was essential to index faster while attracting visitors to read the contents.
The results include an +175.33% increase in website traffic and first page rankings in Google’s search results. Keyword rankings include competitive phrases like “Business Newspaper in Dhaka”. Through link building, article writing and onsite optimization, the firm has generated significant visibility in its local market.
VISER X never forgets to combine highly expert team members who understand how to recognize a brand. Packed with innovative SEO solutions, the approaches never miss enjoying client satisfaction after accomplishing the results.
So, welcome to the best digital marketing agency for the best conversion rate of your business sites!
Attractive Working Environment
Hub of Highly Qualified Developers
Munir Hasan
Head of Youth Programme
Address
Dhaka Office:
Plot 06, Road 02, Sector 11, Uttara, Dhaka -1230, BD.
London Office:
27, Old Gloucester Street,
London, WC1N 3AX, UK.
