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Project
SEO Optimization Campaign
Project
SEO Optimization Campaign
Client
Airdrie Personal Injury Lawyer
Completion Date
Spring 2022-Summer 2023
Airdrielawyer is a leading law provider of professional services in Canada. Their initial goal was to develop an emerging brand identity for their website.
On everything, their main goal was to reach the maximum number of customers at the right time to increase the business’s profitability. In this case, they found us as the most reliable medium after listening to our clients and partners.
Functions of the lawyer’s site included lawyer services, giving them free consultations, and gaining the customers’ trust. So, we had to take serious challenges to increase their reach to active clients.
We performed documented analysis, comparison, and improvisation to our work pattern to meet all of their criteria. We would like to share the summarized overview with you.
Many factors go into running a successful campaign for law agencies. Analyzing the room among local competing firms is considered the hardest challenge of all. Foremost, the top priority of VISER X was to make two client maps.
Existing clients: Who have taken their service? How did they find them?
Prospective clients: Who could search for Airdrielawyer for their own needs?
Airdrielawyer provides advocacy for a diverse range of fields. For instance, business developers of VISER X worked shoulder to shoulder. Project executives ran a survey to classify the digital channel to reach potential customers. Alongside maps, niche-based links and keywords played an essential role.
While the ultimate goal was accumulating data from the teams, the secondary goal was proving an uncompromised SEO campaign.
To stay on top of the game, VISER X used the latest trends and technologies. Attractively, we rely on the premium softwares in our series of tasks. Those tools can compensate for each and every ever-changing demand in the growing industry.
Old Style SEO Works: Less Crawling
Airdrielawyer had this problem from their early days of business. Despite being a law firm of higher expertise, they were losing visitors. Many agencies fear losing the optimization while changing the outdated SEO tactics,
However, VISER X has proven experience in rebranding existing brands. Here is the simplified list of bounce rates that occur.
So, Airdrielawyer lost its chances of getting potential clients online. To reverse their game, VISER X had their project managers sit in a conference.
After a series of discussions, developers & strategists started accumulating their challenges in a book.
Local Competition Difficulty: Restoring Optimization
VISER X significantly looked for the competitors after starting the operation. As a prominent law firm, Airdrielawyer already got dozens of competitors. Plenty of law firms were dominating the local market with both offline and online activity.
For instance, there were alternative methods to rank up temporarily. But, VISER X took the challenge to set reputation as well as theirs following this way.
Most importantly, all this needed to happen during certain sessions of the fiscal year. VISER X knew that one delay could matter a lot of potential clients to slip in their working periods.
Getting all the challenges, it was time to focus on the clients and make Airdrielawyer great again!
VISER X started a follow up work to identify the website structure. Most law firms adopt designs based on two structures. 1. Matrix, 2. Database. The matrix had a wiki style solution, where visitors will find their one service from another. It encourages the readers to go deep down in the website.
Airdrielawyer needed a series of contents on different lawsuits. Because optimizing the website for people will be far more effective than optimizing for bots. Content Gap Analysis helped VISER X to see the existing order of articles & links.
All things studied, it was time to observe the competitor’s site to watch the amount of work they have done already. In this way, VISER X created a more logical plan to convert Airdrielawyer’s website structure from flat to deep.
The SEO optimization process included six general phases. VISER X completed all phases simultaneously to improve the visibility and user experience to solve the problems. 1. Research, 2. Planning & strategy, 3. Implementation, 4. Monitoring, 5. Assessment, 6.Maintenance.
The overall SEO process targeted organic links and search engine result placement among everything. Carefully built content slowly started to reach the challenge. Sooner VISER X fixed all the navigation issue. The, it was the perfect moment for making some social activity to portray the activity of Airdrielawyer.
VISER X listed some important notes long before the process started. Time frame, ranking guarantee, and content development.
The main challenge was updating contents, metadata, traffic counts, and SERP features. VISER X digital marketing team planned a series of workflows to complete that. There were two major tasks in analytical work.
Planning Work: SEO campaigns falls into the hole without proper plan in work. Good planning gave VISER X enough materials to work with.
Measurement: Accurate insights and tool can measure the GSC data to know the index covering issues. After that, VISER X arrived near to setting up the final dashboard.
Throughout the entire process, VISER X convinced Airdrielawyer with their courage of accountability.
The researcher, developer & marketer team portrayed that sustainable plans are better to make, in spite of giving more time and effort.
With the help of VISER X, they were not only able to hit those targets but exceeded them in most cases. By the end of the campaign, the results include an +1,262.20% increase in website traffic. Keyword rankings included competitive phrases like “Injury Lawyer Airdrie” and “Airdrie Lawyer.”
Through link building, article writing, and onsite optimization, the firm has generated significant visibility in its local market.
Attractive Working Environment
Hub of Highly Qualified Developers
Munir Hasan
Head of Youth Programme
Address
Dhaka Office:
Plot 06, Road 02, Sector 11, Uttara, Dhaka -1230, BD.
London Office:
27, Old Gloucester Street,
London, WC1N 3AX, UK.
